How creativity comes out of the blue

Marine Agogue, Amélie Fromont and Béatrice Parguel ()
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Marine Agogue: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Creative thinking is not always a flawless process and obstacles can constrain the ability ofindividuals, teams and firms to come up with creative ideas. This paper aims at investigatingphysical factors influencing individual creativity in the early phases of product development. Specifically, we conducted an experiment to explore the potential of blue to nudge individual creativity during an ideation session. We show that 1/ putting individuals in a blue environment has a positive influence on their performance to a creativity task, and that 2/ thisinfluence is mediated by mood. Specifically, blue makes people experience pleasantness, which makes them more creative. Besides, we show that this emotional route is even moreinfluent when individuals feel activated, which both replicates and extends the literature onthe influence of mood on individual creativity.

Keywords: Creativity; Colour; Mood (search for similar items in EconPapers)
Date: 2017-12
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Published in ANZMAC Conference, Dec 2017, Melbourne, Australia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03990630

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