Consumers’ response to the counterfeiting of their brands

Siham Mourad, Béatrice Parguel () and Pierre Valette-Florence ()
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2017-05
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Published in The Mystique of Luxury Brands Conference, May 2017, Seoul, South Korea

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