La typographie des sites web marchands: les effets de l’espacement interligne sur les réactions des internautes

Raouf Zafri () and Jean-François Lemoine ()
Additional contact information
Raouf Zafri: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

Post-Print from HAL

Keywords: typographie; espacement interligne; émotions; facilité d’utilisation perçue; jugement de l’esthétique; atmosphère d'un site web marchand (search for similar items in EconPapers)
Date: 2019-05-15
References: Add references at CitEc
Citations:

Published in Congrès International de l’Association Française du Marketing, May 2019, Le Havre, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04007880

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().