Typography of commercial websites: the effects of the interline spacing on internet users’ reactions

Raouf Zafri () and Jean-François Lemoine ()
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Raouf Zafri: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2020-05-20
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Published in Academy of Marketing Science Annual Conference, May 2020, Floride, United States

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