Meaning and performativity in CSR discourse

Sens et performativité dans les discours de RSE

Manal Wehbi Sleiman (), Adel Aloui and Dominique Baruel Bencherqui ()
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Dominique Baruel Bencherqui: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This research focuses on meaning and performativity in CSR discourses. To do so, we conducted a longitudinal study, from 2004 to 2012, of the DD/RSE reports of Sanofi-Aventis, a world leader in the pharmaceutical industry. Our results show how the company communicates in order to maintain performance in its various SD/RSE reports. Thus, Sanofi-Aventis'; CSR discourse corresponds to a quest for performance in a permanent dynamic of "doing well"; and & "doing better"; both in terms of discourse and in terms of commitment and & "action"; in terms of CSR. The research highlighted that the discourse of the company studied is performative, which gives it not only its meaning but also its strategic strength in implementing the company's socially responsible commitment.

Keywords: Performativity; CSR; meaning,RSE,performativité,sens (search for similar items in EconPapers)
Date: 2020-09-23
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Published in Recherches en sciences de gestion, 2020, N° 137 (2), pp.369-396. ⟨10.3917/resg.137.0369⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04012728

DOI: 10.3917/resg.137.0369

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