Rôle et effets du genre dans la consommation et les pratiques marketing

Eva Delacroix and Sarah Lasri
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Sarah Lasri: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2022
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Published in 38ème Congrès de l’Association Française du Marketing, 2022, Tunis, Tunisie

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