Analyzing competitive dynamics by crossing geographical scales and organizational levels: An application to the African beer industry

Croisement des niveaux organisationnels et des échelles géographiques dans l’analyse de la dynamique concurrentielle: application au secteur brassicole en Afrique

Foued Cheriet (), Franck Duquesnois () and Laure Dikmen ()
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Foued Cheriet: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, IHEV Institut des hautes études de la vigne et du vin - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Franck Duquesnois: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux
Laure Dikmen: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers, IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers

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Abstract: Africa is an important field of direct confrontation between the main players in the world's beer industry. Our work aims to extend the analysis of competitive dynamics by comparing geographical scales and organizational levels. Based on a collection of secondary data, we will illustrate through this exploratory research five cases of coopetitive actions among the main players in the beer and beverage sectors in Africa. Our results confirm the complexity of competitive situations and the relevance of cross-level analysis. They emphasize the need for a global and multidimensional approach in order to understand competitive dynamics in progress.

Keywords: secteur brassicole; Bière; Marché; Concurrence; Stratégie des entreprises; Afrique (search for similar items in EconPapers)
Date: 2023
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Published in Revue management & avenir, 2023, 133 (1), pp.81-101. ⟨10.3917/mav.133.0081⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04015809

DOI: 10.3917/mav.133.0081

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