Implications of pricing and fleet size strategies on shared bikes and e-scooters: a case study from Lyon, France

Ouassim Manout (), Azise Oumar Diallo () and Thibault Gloriot
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Ouassim Manout: LAET - Laboratoire Aménagement Économie Transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique
Azise Oumar Diallo: IFPEN - IFP Energies nouvelles
Thibault Gloriot: LAET - Laboratoire Aménagement Économie Transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique

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Abstract: In many cities, shared micromobility services (SMMS) have become popular. These services contribute to the popularity of car-alternative mobility by promoting the use of micro-vehicles. Bike-sharing and escooter-sharing systems are examples of these services. Despite their potential, SMMS are still marginal. To unlock this full potential, there is a need to comprehend the implications of the introduction strategies of SMMS on the adoption, use, and profitability of these services. This paper investigates the implications of the size of the fleet and pricing of shared bikes and escooters. This research relies on an agent-based transport simulation framework of Lyon, France. The results show that despite their actual marginal share, SMMS have a non negligible growth potential in Lyon. This potential is actually unfulfilled due to sub-optimal pricing and fleet size strategies. More optimal strategies from the point of view of service providers and customers are discussed in the paper.

Keywords: Shared micromobility services; E-scooter; Bike-sharing; Pricing; Fleet size; Agent-based (search for similar items in EconPapers)
Date: 2024-11-14
Note: View the original document on HAL open archive server: https://hal.science/hal-04017908v2
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Published in Transportation, 2024, ⟨10.1007/s11116-024-10559-5⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04017908

DOI: 10.1007/s11116-024-10559-5

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