La relation ambivalente des collaborateurs à la marque

Fabienne Berger-Remy () and Sylvain Delmas ()
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Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Sylvain Delmas: IAE Paris - Sorbonne Business School

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Date: 2022
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Published in 38ème congrès international de l'AFM, 2022, Tunis, Tunisia

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