Comment l'activisme est appréhendé par les internautes et les bénéficiaires de la cause: le cas des publications de marques en faveur des LGBT

Géraldine Michel (), Alexandre Nassar and Valérie Zeitoun
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Géraldine Michel: IAE Paris - Sorbonne Business School
Alexandre Nassar: IAE Paris - Sorbonne Business School
Valérie Zeitoun: IAE Paris - Sorbonne Business School

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Date: 2022
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Published in AFM, 2022, Tunis, Tunisia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04019020

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