Brands in rap music: When negative brand mentions benefit the brand

Ghizlane Kasmi, Géraldine Michel () and Valérie Zeitoun
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Ghizlane Kasmi: IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School
Valérie Zeitoun: IAE Paris - Sorbonne Business School

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Date: 2022
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Published in EMAC, 2022, Budapest, Hungary

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04019072

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