Negative band mention in Rap Music: When criticizing benefits the brand and harms tha rapper

Géraldine Michel (), Ghizlane Kasmi and Valérie Zeitoun
Additional contact information
Géraldine Michel: IAE Paris - Sorbonne Business School
Ghizlane Kasmi: IAE Paris - Sorbonne Business School
Valérie Zeitoun: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2022
References: Add references at CitEc
Citations:

Published in 7th international consumer brand Relationship conference, 2022, Orlando, United States

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04019345

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().