What future for the vertical integration strategies of Champagne winegrowers?

Quel avenir pour les stratégies d’intégration verticale des vignerons champenois ?

Aurélie Ringeval-Deluze () and Isaac Houeto
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Aurélie Ringeval-Deluze: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: In a context of tougher competitive environment for Champagne winegrowers, the authors establish a typology of these actors based on their personal characteristics and their economic activity, including their degree of vertical integration. Their results show three main categories of operators (the traditionals, the salesmen, and the pionneers) whose strategy is more or less adapted to cope with the market evolutions, depending on their ability and willingness to improve the value of their production.

Keywords: Champagne growers; vignerons champenois; typologie; stratégie d'intégration verticale (search for similar items in EconPapers)
Date: 2022-05-30
Note: View the original document on HAL open archive server: https://hal.science/hal-04021404
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Published in Économie rurale, 2022, 380, pp.103-121. ⟨10.4000/economierurale.10098⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04021404

DOI: 10.4000/economierurale.10098

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