Gender marketing

Kévin Bideaux ()
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Kévin Bideaux: LEGS - Laboratoire d'Etudes de Genre et de Sexualité - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique

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Keywords: Gender marketing; marketing; gender; femininity; public; masculinity; consumption; Marketing de genre; genre; féminité; masculinité; consommation (search for similar items in EconPapers)
Date: 2023-03-07
Note: View the original document on HAL open archive server: https://hal.science/hal-04022071
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Published in Publictionnaire. Dictionnaire encyclopédique et critique des publics, 2023

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