L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix: Genèse de Monoprix Gourmet

Valérie Charriere-Grillon () and Gilles Garel
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Valérie Charriere-Grillon: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Gilles Garel: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2014-03-26
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Published in JHAMO. 19ème Journées d'Histoire du Management et des Organisations, Association d'Histoire du Management et des Organisations, Mar 2014, Paris, France

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