Luxury Dynamics

Emmanuelle Rigaud
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Emmanuelle Rigaud: NEOMA - Neoma Business School, CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: This chapter presents the luxury sector and how luxury brands can be managed in a modern, critical way. It explains all you need to know to understand what is different about the luxury sector, including key concepts like value and value creation.

Keywords: Supply Chain; Business Model; Luxury Good; Luxury Brand; Luxury Product (search for similar items in EconPapers)
Date: 2017-01-19
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Published in Emmanuelle Rigaud; Fabrizio Maria Pini. New Luxury Management Creating and Managing Sustainable Value Across the Organization, Palgrave Macmillan, pp.21-32, 2017, 978-3-319-41726-4. ⟨10.1007/978-3-319-41727-1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04029257

DOI: 10.1007/978-3-319-41727-1

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