Revisiting the key factors of a successful franchisor–franchisee relationship

Revisiter les facteurs clés d’une relation franchiseur-franchisé réussie

Jacques Boulay () and Odile Chanut ()
Additional contact information
Jacques Boulay: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Odile Chanut: UJM - Université Jean Monnet - Saint-Étienne

Post-Print from HAL

Abstract: The objective of this paper is to answer the question: how can the franchisor–franchisee relationship be better managed? To this end, a new perspective is offered. Scientific research has main focused on the link between the management of the franchise relationship and performance. More than 40 empirical studies have been published on the subject in the last dozen years. In this issue of Debates and Viewpoints, however, a new perspective is proposed on the management of the franchisor–franchisee relationship, specifically regarding the notions of transformational and responsible leadership, personalization of the customer relationship, empowerment, and risk-management strategy. These managerial orientations could help franchisors to revisit the key factors of a successful franchisor–franchisee relationship.

Keywords: franchisor–franchisee relationship; transformational leadership; personalization; empowerment; risk management; relation franchiseur-franchisé; leadership transformationnel; personnalisation; gestion des risques (search for similar items in EconPapers)
Date: 2023-03-01
References: Add references at CitEc
Citations:

Published in European Review of Service Economics and Management, 2023, 2022 - 2 (n° 14), pp.131-142. ⟨10.48611/isbn.978-2-406-14630-8.p.0131⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04030576

DOI: 10.48611/isbn.978-2-406-14630-8.p.0131

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().