Le marketing automation

Stéphane Magne and Thierry Côme
Additional contact information
Stéphane Magne: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne
Thierry Côme: IUT de Mantes - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

Post-Print from HAL

Date: 2017
References: Add references at CitEc
Citations:

Published in Gilles Rouet. 100 notions management et numérique, Les éditions de l'immatériel, 2017

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04033896

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().