A Marketing Contribution to Knowledge-Based Economies

Philippe Mouillot ()
Additional contact information
Philippe Mouillot: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

Post-Print from HAL

Abstract: This article proposes to investigate the possibilities to link recent experiential marketing tendencies with academic performance in order to contribute in building a sustainable knowledge-based economy. After presenting both knowledge-based economy as a nationwide development milestone, and various observations from an international point of view, the article suggests to make students experience their knowledge instead of only welcoming it, with the objective to make it both flexible and sustainable: flexible to develop adaptable intelligence and cognitive capabilities to be able to apply in new ways what is already known, and sustainable to provide students with a real tool, able to be available and enriched during a lifetime. Since marketers work more and more on creating environments where people can try before they buy, universities might be wise to use a similar model to make students experience what they learn before pushing their studies further up, and eventually deciding a career.

Keywords: Experience; Education; Behaviour; Sustainable; Learning (search for similar items in EconPapers)
Date: 2013-06
Note: View the original document on HAL open archive server: https://hal.science/hal-04035749v1
References: View complete reference list from CitEc
Citations:

Published in International Journal of Science Commerce and Humanities, 2013, 1 (4), pp.31-38

Downloads: (external link)
https://hal.science/hal-04035749v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04035749

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().