EconPapers    
Economics at your fingertips  
 

City tourism in France, Toulouse metropolis, between permanence and changes in event and tourist strategies

Le tourisme urbain en France: Toulouse Métropole, entre permanence et mutation des stratégies événementielles et touristiques

Sylvie Rouillon-Valdiguié and Patrice Ballester
Additional contact information
Sylvie Rouillon-Valdiguié: Toulouse Métropole

Post-Print from HAL

Abstract: Through a case study, we will analyze the creation of an innovative attractiveness agency for Toulouse, taking action on a national scale as a first in terms of territorial governance for business tourism, events and leisure activities integrated into the same structure. The Toulouse Métropole Attractiveness Agency, created in January 2017 by the merger of three pre-existing entities, makes it possible to identify the current debates that arise for the major French cities and the objectives to be achieved. We produce a general reflection on urban tourism and the various devices to lead to a more efficient touristic system and above all to bring our country up to standard regarding the use of digital data (data). As for the part of the event for this metropolis of southwestern Europe, it is important through the identity construction of an aeronautics capital but also the creation of modern infrastructures such as La Halle de La Machine. The role of the metropolises is that of real gateways for the tourist territory, in this sense the metropolises can develop the attractiveness of the territories by establishing new consultations and development tools through the different forms of tourism and with events as a brand creator in the context of urban marketing.

Keywords: Toulouse; events; city tourism; attractiveness; agency; MICE; infrastructure; economy; governance; marketing; événementiel; tourisme urbain; agence d’attractivité; économie; gouvernance (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-eur
Note: View the original document on HAL open archive server: https://hal.science/hal-04054455
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in City & Tourism, 2023, 2 (1), 29 p. ⟨10.21494/ISTE.OP.2023.0933⟩

Downloads: (external link)
https://hal.science/hal-04054455/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04054455

DOI: 10.21494/ISTE.OP.2023.0933

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().

 
Page updated 2025-03-19
Handle: RePEc:hal:journl:hal-04054455