The Role of Proximities in the Development of Wine Tourism Practices

Didier Bédé (), Sébastien Bédé and Coralie Haller
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Didier Bédé: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Sébastien Bédé: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Coralie Haller: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: This chapter provides an overview of global wine sales to better understand the changes occurring in the sector. The wine-growing industry thus faces a dual challenge: first, a fall in consumption, down from 250 million hectolitres in 2008 to 241 million hectolitres in 2015, and second, for Old World countries, a loss of export outlets in the highly competitive global market, linked to the arrival of New World producers who combine greater production capacity with the development of tourism offers that promote the attractiveness of wine production destinations. A territory comprises players ranging from small firms to multinationals, with a diverse range of strategies and objectives. Proximity of material resources reflects the fact that individuals are "similar or complementary with regard to the resources they have. Wine tourism is largely based on discovering a combination of the characteristics of a product that is generally well known regardless of the individual's nationality.

Date: 2021-02-23
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Published in Open Internationalization Strategy, 1, Routledge, chap 8 (17 p.), 2021, ⟨10.4324/9781003095163-11⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04057882

DOI: 10.4324/9781003095163-11

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