Status and roles of trust in marketing: a synthesis

Nathalie Guibert ()
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Nathalie Guibert: CREGOR - Centre de Recherche sur la Gestion des Organisations - UM2 - Université Montpellier 2 - Sciences et Techniques

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Date: 1998-05
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Published in 27th EMAC Conference, European Marketing Association Conference, May 1998, Stockholm (Suède), Sweden

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04063491

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