La transformation digitale du marketing management

Virginie Pez (virginie.pez@dauphine.fr) and Nathalie Guibert (nathalie.guibert@u-paris2.fr)
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Virginie Pez: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Nathalie Guibert: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2019
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Published in Encyclopédie des Techniques de l'Ingénieur, 2019

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