Towards an International Segmentation of Internet Users based on Values: Empirical Evidence from 27 Countries in Europe

Bertrand Belvaux (bertrand.belvaux@u-bourgogne.fr) and Nathalie Guibert (nathalie.guibert@u-paris2.fr)
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Bertrand Belvaux: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Nathalie Guibert: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2012
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Published in 6èmes Journées Internationales sur la Communication Marketing, IAE Nancy - Université de Lorraine, 2012, Nancy (FR), France

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