The impact of consumer knowledge and experience on brand love and brand loyalty in the wine sector: A cross-cultural comparison

Silvia Cacho-Elizondo, Constanza Bianchi, Nathalie Guibert (), Judy Drenan, Sandra Correia () and Bill Proud
Additional contact information
Silvia Cacho-Elizondo: IPADE - IPADE Business School [Mexico]
Constanza Bianchi: QUT - Queensland University of Technology [Brisbane]
Nathalie Guibert: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Judy Drenan: QUT - Queensland University of Technology [Brisbane]
Sandra Correia: Universidade de Aveiro = University of Aveiro
Bill Proud: QUT - Queensland University of Technology [Brisbane]

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Date: 2011
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Published in 40th EMAC Conference, 2011, Ljubljana, Slovenia

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