Eco-Entrepreneurial Intention: The "Trigger" Approach

Mireille El Hajj, Richard Moussa and May Chidiac
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Richard Moussa: LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth]

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Abstract: This empirical research aims at discovering the trigger behind students" intention to become eco-entrepreneurs. The studied sample was 500 students in 7 different prominent universities in Lebanon-3 private universities using the French system; another 3 private universities using the American system; and the only public Lebanese University. Based on The Theory of Planned Behavior, it was learned that desirability without the university trigger is a poorer predictor for students" intentions. Results showed that universities can form the nest of ecoentrepreneurship if new educational fields, cross-functional teams, and an overall commitment, are built at a national level. The limits of the study were twofold: the study focused solely on universities as the "powerful other" that influences intentions. It also focused on only two academic majors, Business and Engineering. Other "powerful others" and academic majors can be the subject of further studies to improve the understanding of students" intentions related to eco-entrepreneurship.

Keywords: Eco-entrepreneurship; Theory of Planned Behavior (TPB); intention; Lebanese Universities; trigger (search for similar items in EconPapers)
Date: 2018
Note: View the original document on HAL open archive server: https://u-picardie.hal.science/hal-04085839v1
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Published in Review of Economics and Business Administration = Mağallaẗ al-ʿulūm al-iqtiṣādiyyaẗ wa-idāraẗ al-aʿmāl, 2018, 2 (1), pp.99-131

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