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Semantic Multiplicity: How Lexical Ambiguity Elicit Imperfect Organizational Discourse Sustaining Category Ambiguity In Case of NPD

Alaa Chaabo ()
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Alaa Chaabo: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Keywords: (Discursive) categorization; Sensemaking; Category ambiguity; Enunciation; Language; Lexical ambiguity; Discourse analysis; New product development (NPD) (search for similar items in EconPapers)
Date: 2022-07-07
Note: View the original document on HAL open archive server: https://uca.hal.science/hal-04090505
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Published in Organizing : The Beauty of Imperfection, Jul 2022, Vienna, Austria

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