La stratégie multicanale

Mathieu Dunes ()
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Mathieu Dunes: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne

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Date: 2017
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Published in Gilles Rouet (dir.). 100 notions management et numérique, Les Éditions de l'Immatériel, 2017, 9791091636094

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