Expo Tourism

Le tourisme des expositions universelles et spécialisées

Patrice Ballester

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Abstract: Definition in the Encyclopedia of Tourism of the Springer editions of the term Expo Tourism or the tourism of universal and specialized exhibitions, world expo - world's fair, taking a look at the management of exhibitions, their origin, history, geography and developments today. Between soft power and smart power, the organization and evaluation of its giant manifestations or mega-events raise questions.

Keywords: world expo; world's fair; tourism; management; business strategy; society; gestion; exposition universelle; foire mondiale; tourisme; stratégie d'entreprise; société (search for similar items in EconPapers)
Date: 2023-04-25
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Published in Encyclopedia of Tourism, 2023, pp.1-2. ⟨10.1007/978-3-319-01669-6_811-1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04090869

DOI: 10.1007/978-3-319-01669-6_811-1

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