The marketing Use of nostalgia: An exploratory study and a nostalgic perception scale

Alexandra Vignolles and Paul-Emmanuel Pichon ()
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Alexandra Vignolles: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Paul-Emmanuel Pichon: CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique

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Date: 2008-11-21
Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04098031
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Published in 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, Nov 2008, Kuala-Lumpur, Malaysia

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