CAS 5- EDF Comment le groupe EDF intègre plus de durabilité dans l’achat des vêtements de travail de ses agents ?

Christine Lambey-Checchin (christine.lambey@uca.fr)
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Christine Lambey-Checchin: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2023-05
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Published in Cas en marketing durable- Une vision renouvelée des approches et pratiques du marketing Sous la direction de Sihem DEKHILI et Fanny RENIOU, éditions ems, 2023, Collection Etude de cas, 978-2-37687-750-9

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