Corporate name changes: quantification and typology

Le changement de nom des entreprises: évaluation quantitative et typologie

Eric Delattre ()
Additional contact information
Eric Delattre: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

Post-Print from HAL

Abstract: The name is the main component of any organization's identity. Any decision of corporate name modification has financial, marketing and strategic effects. Despite the growing number of corporate name changes in recent years, there's no in-depth analysis on the subject. The objectives of this article are: - to explain the reasons of the corporate name "new importance" ; - to evaluate the number and the growth of corporate name change ; - to examine critically the current typologies of corporate name changes and to propose a sound classification ; - to analyse the relevance of this paper for the corporate name change management.

Keywords: corporate name; corporate brand; change; typology; dénomination sociale; socionyme; changement; typologie (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Published in Revue Française du Marketing, 2001, 181, pp.41-58

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04106964

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().