Développer la confiance à l’égard d’une enseigne multicanal de prêt-à-porter: Le rôle clef de l’intégration perçue des canaux de distribution

Hanene Oueslati ()
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Hanene Oueslati: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Confiance; enseigne multicanal; prêt-à-porter; intégration; canaux de distribution (search for similar items in EconPapers)
Date: 2015-10-14
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Published in 18ème Colloque international Etienne Thil, Oct 2015, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04114438

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