Managing your employer brand through perceived benefits rather than attributes: an exploratory segmentation attempt

Gérer sa marque employeur par les bénéfices perçus plutôt que les attributs: une tentative de segmentation exploratoire

Romuald Grouille and Daniel Leroy
Additional contact information
Romuald Grouille: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Daniel Leroy: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Abstract: Employer brand management aims to communicate and translate a positive, unique image of an employer into the employment experience. In their seminal article, Ambler and Barrow defined employer brand as the benefits that identify an employer. However, academic research has since focused on the attributes or traits of an employer, neglecting the distinction between attributes, traits and benefits. This work proposes to segment the perceptions associated with an ME on the basis of benefits rather than attributes. Our results, which seem to attest to the relevance of the distinction and the added value of a benefits-based approach, are discussed from a theoretical and managerial perspective.

Keywords: attributs bénéfices perçus image employeur marque employeur segmentation; attributs; bénéfices perçus; image employeur; marque employeur; segmentation (search for similar items in EconPapers)
Date: 2022-10-19
Note: View the original document on HAL open archive server: https://hal.science/hal-04116608
References: Add references at CitEc
Citations:

Published in 33ème Congrès de l'Association de Gestion des Ressources Humaines, Comités scientifique & organisateur AGRH, Oct 2022, Brest, France

Downloads: (external link)
https://hal.science/hal-04116608/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04116608

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).