Intégration perçue des canaux de distribution par les consommateurs: mesure et modélisation

Hanene Oueslati ()
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Hanene Oueslati: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Modélisation; Canaux de distribution; Consommateurs; Mesure (search for similar items in EconPapers)
Date: 2012-07-05
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Published in Atelier de recherche du pôle « Markets, Brands and Experiences », Business School, Jul 2012, Rouen, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04118003

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