Impact of perceived multichannel retailing integration on multichannel strategy design

Hanene Oueslati ()
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Hanene Oueslati: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Perceived multichannel retailing; Multichannel; Strategy design (search for similar items in EconPapers)
Date: 2013-08-15
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Published in LCBR European Marketing Conference, Aug 2013, Frankfurt-am-Main, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04118011

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