An exploration of the brand crisis mechanism through the psychological contract theory

Sophie de Villartay (), Fabienne Berger-Remy (), Eric Julienne () and Marie-Eve Laporte ()
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Sophie de Villartay: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne
Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Eric Julienne: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

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Date: 2023-05-23
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Published in EMAC Annual Conference 2023, European Marketing Academy, May 2023, Odense, Denmark

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