The narrative strategies of retail spaces: a semio-ethnographic approach

Jean-Baptiste Welte (), Olivier Badot and Patrick Hetzel
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Jean-Baptiste Welte: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Olivier Badot: UNICAEN - Université de Caen Normandie - NU - Normandie Université
Patrick Hetzel: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2021
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Published in European Journal of Marketing, 2021, 55 (7), pp.2012--2036. ⟨10.1108/ejm-03-2019-0250⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04120430

DOI: 10.1108/ejm-03-2019-0250

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