Principles, methods, contributions, and limitations of design science research in marketing: Illustrative application to customer journey management

Florence Jacob (), Virginie Pez () and Pierre Volle ()
Additional contact information
Florence Jacob: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Virginie Pez: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2021
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (English Edition), 2021, 37 (2), pp.2--29. ⟨10.1177/20515707211032537⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04120452

DOI: 10.1177/20515707211032537

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().