The influence of the voice app on users reactions: a qualitative study

L'influence de la voix d'une application vocale sur les réactions des utilisateurs: une étude exploratoire

Nicolas Kusz () and Jean-François Lemoine ()
Additional contact information
Nicolas Kusz: UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne
Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

Post-Print from HAL

Abstract: To offer a new channel of interaction to in addition to their website and their smartphone application, more and more companies develop "voice app" integrated into Google and Alexa systems, With spectacular progress in voice recognition and synthetic voice technologies, the voice assistant makes it possible to establish a real dialogue between the human and the system. Our research aims to measure the influence of the type of voice of a voice assistant (human versus artificial) on the cognitive reactions of users. Our qualitative study conducted with 15 people suggests that the voice type of the assistant influences ease of use and perceived anthropomorphism by users. Furthermore, our results reveal that anthropomorphism has a negative impact on usability; the user seems to forget that he's talking to a machine and forget adjusting his requests accordingly.

Keywords: voice assistant; synthetic voice; usability; anthropomorphism.; assistant vocal; voix de synthèse; facilité d'utilisation; anthropomorphisme (search for similar items in EconPapers)
Date: 2023-05-29
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-04124918v1
References: Add references at CitEc
Citations:

Published in 28ème conférence en management des systèmes d'information (AIM), May 2023, Dijon, France

Downloads: (external link)
https://hal.science/hal-04124918v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04124918

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().