Online consumer reviews: Clarification and proposal of a definition

Avis de consommateur en ligne: essai de clarification et proposition d’une définition

Gautier Lombard (), Jean-Luc Herrmann () and Mathieu Kacha ()
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Gautier Lombard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: The objective of this article is to come up with a definition of the concept of online consumer reviews (OCRs). After explaining the entire approach adopted to con- struct it, the article discusses each of the seven "absolute discriminatory criteria" developed. These seven criteria lead to the proposal of the following definition: an online consumer review is a message issued by a consumer sharing information or affective reactions following their consumption experience of an object, published on an internet platform, accessible to the general public, and not controlled by the subject organization. The potential contributions of this definition for the academic community as well as for businesses and organizations are then highlighted.

Keywords: online consumer review; word-of-mouth; electronic word-of-mouth; internet platform; definition building; Avis de consommateur en ligne; bouche-à-oreille; bouche-à-oreille électronique; plateforme internet; démarche d’élaboration d’une définition (search for similar items in EconPapers)
Date: 2023-05-12
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Published in Projectics / Proyéctica / Projectique, 2023, 34 (1), pp.25-54. ⟨10.3917/proj.034.0025⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04126991

DOI: 10.3917/proj.034.0025

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