Segmenter des profils RH via les perceptions de la marque employeur

Romuald Grouille (romuald.grouille@univ-tours.fr)
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Romuald Grouille: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Keywords: attributs; bénéfices perçus; image employeur; marque employeur; segmentation (search for similar items in EconPapers)
Date: 2022-06-10
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Published in 3ème journée sur le Marketing des Ressources Humaines, Association Française de Marketing, Jun 2022, La Grande Motte, France

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