What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases

Michael Antioco, Kristof Coussement (), Chavi Fletcher-Chen and Christiane Prange
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Michael Antioco: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Kristof Coussement: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Christiane Prange: Tongji University

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Abstract: We advance research on the impact of business English as a lingua franca (BELF) on the communication of multinational companies (MNCs). Study 1 helps predict country-level variations of linguistic style in the English language of 2,223 press releases from US, UK, German, and French companies. Press releases are a specific genre of narratives used to engage investors. Study 2 demonstrates in a controlled quasi-experimental setting that adapting linguistic styles alongside well-established frameworks of cultural values can shape investors' attitudes and intentions. Within-language linguistic style differences in the use of BELF can create barriers to communication fairly overlooked in International Business.

Date: 2023-02
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Published in Journal of World Business, 2023, 58 (2), pp.101414. ⟨10.1016/j.jwb.2022.101414⟩

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Journal Article: What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases (2023)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04130917

DOI: 10.1016/j.jwb.2022.101414

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