Strategies of innovation applied to luxury market firms: the case of Montblanc\textquotesingles fountain pens

Marcos Ferasso, Thierry Salem and Ivan Antonio Pinheiro
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Marcos Ferasso: UAL - Universidade Autónoma de Lisboa
Thierry Salem: UP2 - Université Panthéon-Assas

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Date: 2017
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Published in International Journal of Business Innovation and Research, 2017, 12 (4), pp.425. ⟨10.1504/ijbir.2017.082825⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04134696

DOI: 10.1504/ijbir.2017.082825

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