The dark side of the pressure exerted by loyalty programs on consumers: Practical and ethical issues

Virginie Pez (), Raphaëlle Butori and Aida Mimouni-Chaabane
Additional contact information
Virginie Pez: UP2 - Université Panthéon-Assas, LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Raphaëlle Butori: ESSEC Business School
Aida Mimouni-Chaabane: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

Post-Print from HAL

Date: 2017
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (English Edition), 2017, 32 (3), pp.71--83. ⟨10.1177/2051570717699372⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04134722

DOI: 10.1177/2051570717699372

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().