Brand imitation: A dynamic-game approach

Bertrand Crettez (), Naila Hayek () and Georges Zaccour
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Bertrand Crettez: CRED - Centre de Recherche en Economie et Droit - UP2 - Université Panthéon-Assas
Naila Hayek: CRED - Centre de Recherche en Economie et Droit - UP2 - Université Panthéon-Assas
Georges Zaccour: GERAD - Groupe d’études et de recherche en analyse des décisions - EPM - École Polytechnique de Montréal - McGill University = Université McGill [Montréal, Canada] - HEC Montréal - HEC Montréal - UQAM - Université du Québec à Montréal = University of Québec in Montréal

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Date: 2018
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Published in International Journal of Production Economics, 2018, 205, pp.139--155. ⟨10.1016/j.ijpe.2018.09.010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04134821

DOI: 10.1016/j.ijpe.2018.09.010

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