Sustainable Business Models in a Challenging Context: The Amana Katu Case

José Augusto Lacerda Fernandes (), José Milton De Sousa-Filho and Fernando Luiz Emerenciano Viana
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José Augusto Lacerda Fernandes: UFPA - Federal University of Para - Universidade Federal do Pará - UFPA [Belém, Brazil]

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Abstract: Context: the Brazilian Amazon region has the largest hydrographic basin in the world. However, even with such abundance, a good part of the population does not have access to quality water in their daily lives. In order to change that reality, a social business called Amana Katu created an innovative sustainable business model based on the principles of circular economy, built through partnerships with NGOs, corporations, government, and universities. Objective: this study aims to understand how sustainable business models can be co-created in challenging contexts. Methods: based on a qualitative case study, data was collected in three phases, from primary and secondary sources over three years, and analyzed following content analysis procedures. Results: the business model is based on different principles of circular economy, and the business co-creation process, based on partnerships with different stakeholders, was fundamental for the generation of value and impact associated with the three dimensions of sustainability. Conclusions: these results contribute to theory for a better understanding of the creation and development of SBMs in challenging contexts. In this kind of context, co-creation processes and a deep relationship with stakeholders have a unique function, and collaborate to create successful initiatives.

Keywords: sustainable business models; circular economy; challenging context; co-creation; Amazon; modelos de negócios sustentáveis; economia circular; contextos desafiadores; cocriação; Amazônia (search for similar items in EconPapers)
Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-04148607v1
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Published in Revista de Administração Contemporanea, 2021, 25 (3), ⟨10.1590/1982-7849rac2021200205.en⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04148607

DOI: 10.1590/1982-7849rac2021200205.en

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