Data oriented culture, big data marketing affordances &international venture performance of industrial SMEs

Evangelia Katsikea, M Theodosiou, O Alarape and Christophe Rethore
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Evangelia Katsikea: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Christophe Rethore: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2023-05-23
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Published in Annual conference EMAC (European Marketing Academy), May 2023, Odense, Denmark

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