EXPLORING THE RELATIONSHIPS BETWEEN CONSUMER SELF-CONSTRUAL AND COGNITIVE STRUCTURE OF MEANS-END ASSOCIATIONS: A CROSS-CULTURAL STUDY FOR WINE

Byung-Joon Choi
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Byung-Joon Choi: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2016
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Published in International Journal of Business Research, 2016, 16 (1), pp.7--22. ⟨10.18374/ijbr-16-1.1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04149248

DOI: 10.18374/ijbr-16-1.1

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