New marketing theories and practices emerging from innovations in the cultural and tourism sectors

Dominique Bourgeon-Renault (), Derbaix Maud (), Elodie Jarrier () and Christine Petr ()
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Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Derbaix Maud: Kedge BS - Kedge Business School
Elodie Jarrier: UA - Université d'Angers
Christine Petr: UBS - Université de Bretagne Sud

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Keywords: Marketing theories; Cultural sector; Tourism sector (search for similar items in EconPapers)
Date: 2023-03-24
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Published in Journal of Marketing Management, 2023, 39 (5-6), pp.367-372. ⟨10.1080/0267257X.2023.2213964⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04150868

DOI: 10.1080/0267257X.2023.2213964

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